Why is Harley-Davidson dropping diversity initiatives after the right-wing anti-DEI campaign?

Conservative old men who haven’t seen a movie since Dennis Hopper stopped being a leading Hollywood draw.

They need new customers or they’re done. Their existing customer base is aging out and, well, dying. Millennials don’t like their motorcycles, but Harley has long been a company that flat-out refuses to change their products to match what people want; they’ve long believed they should make whatever they want to make and people should just buy that.

This…is not a healthy company with a bright future ahead.

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What happens if they build new bikes?

But Harley is trapped. They’re a lifestyle brand, not a motorcycle company. When you look at them as a lifestyle brand rather than a motorcycle company, a lot of things start to make sense.

Next year, things will turn around. Next year for sure. We just have to hang on until then. Next year.

Do you think covid 19 was never as bad as it got made out to be where we needed lockdowns and restrictions?

They sell obnoxiously, stupendously overpriced bikes to old white men who wear Donald Trump jackets.

They’re terrified to abandon these guys because they know these guys buy their bikes, at least until they go broke buying Trump shoes and NFTs. Millennials think Harley Davidson is a joke, mainly because Harley Davidson is a joke. Gen Z is like “Harley who? You mean the Joker’s girlfriend? Margot Robbie? Yeah, she’s hot.”

What happens if they try to attract new customers?

I am 11 years old and I think I am going through puberty. Why do my nipples hurt when I touch them? Is it normal?

Harley-Davidson is facing some rather unfortunate demographic realities. If you look at their sales since the 1990s, they’re looking pretty grim:

Typical Harley-Davidson customer

The demographics for Harley-Davidson are just as grim as their sales figures: the average Harley customer is over 50, and the average age of a registered Harley motorcycle is about 10 years.

Why are breasts attractive?

Big noisy eyewateringly expensive machines that make senior citizens feel like it’s still 1962.

So what do you do if your existing customer base of geezers and sycophants hates the idea of you selling to a new demographic? If you’re Harley, you keep selling to the old demographic and hope for a miracle.

What is their lifestyle?

What kind of person does a narcissist hate?

Whenever they try to get new customers, they risk pissing off the dudes who were born to ride Donald Trump, or at least fellate him.

The Geezer Brigade starts flinging their walkers about and posting angry diatribes on AOL.

Harley geezers love spreading contempt for smaller, lighter Japanese “rice burners,” after they’ve taken their Geritol and used their walkers to hobble to the front porch for another rousing afternoon of “hey you kids get off my lawn.”

Why cant I breathe when I sleep on my back, I can breathe if im on my side or stomach but I feel uncomfortable since either my neck is twisted or my back is in pain, im physically healthy and my surroundings are clean so whats the problem?

If Toyota were facing demographics that grim, they’d, you know, change their lineup and try to appeal to new customers.

What is their product?

All their existing customers shake their canes and whine about them “selling out.”

Artists get better with age, e.g., painting. Yet when it comes to pop music, the famous work tends to be written when musicians are in their twenties. So, why aren't Bob Dylan or the Stones banging out amazing tunes now?